We Are Waterloo
Multi-channel social for central London BID, on behalf of agency Hudson Fuggle
Relevant if you need: social copy, engagement, entertaining, multi-audience, responsive, ongoing…
The brief:
To engage potential audiences for a wide range of events and businesses across Facebook, Twitter and Instagram.
The challenge:
Keep a playful tone and hold the attention of savvy Gen Z and Millenial demographics, without alienating other audiences - while at the same time, sharing key information on everything from planning consultations to restaurant promotions.
How it went:
3 solid months of click-throughs, likes and smiling emoji. Sophie, from Hudson Fuggle, says:
“Phil is a life-saver! After just one briefing, he understood what it was our clients were trying to achieve and could adopt their varying tones of voices to write copy for several social platforms. This made reading Phil’s latest batch of posts a highlight of my week as I could always rely on them being meaningful, funny and exactly what I needed.”
