Algolia
Brand voice, UX and internal for the world’s #1 hosted AI search provider
Relevant if you need: Brand voice, UX, rebranding, internal comms…
The brief:
To work with Interim Head of Transformation Jalin Somaiya on Algolia’s rebrand and website relaunch, finding consistency and clarity across content sourced from multiple product owners in a large, geographically distributed business. The job also involved delivery of key internal comms assets - including company mission statement, vision, and tone of voice documentation, among others.
The challenge:
To synthesise a complex product range into a clear and unified offering, in an accessible language that conveyed authority to two key specialist audiences (developers and enterprise users) - each with their own technical vocabulary.
How it went:
Jalin says: “Phil was my sometimes secret - and always deadly - weapon. The choicest phrases, tightest editing and best sense-checks were his. I’d work with him again in a heartbeat.”
