Universal Quantum
Brand voice, UX and content for leaders in the industry that’s going to change everything.
Relevant if you need: UX, Web Copy, Content, Brand Voice… or just to communicate a challenging topic to a wider audience.
The brief:
To work with agency Flying Object on the wholesale redesign of Universal Quantum’s website, leading on tone of voice, copy and content - and creating text to work in tandem with animations and product visualisations, creating a dynamic experience to guide the audience through the company’s proposition.
The challenge:
To collaborate with quantum scientists and engineers, alongside product and marketing team, to deliver a compelling commercial proposition that faithfully represented some of the most challenging science out there. And in doing so, to excite and engage a non-specialist audience, at the same time as providing appropriate tone and detail levels for other experts in the field.
How it went:
Tom Pursey, Creative and Strategy Director at Flying Object, said: “Phil’s efficient, flexible and quick to get a handle on tone of voice - and he was great at collaborating with the client to deliver the technical detail in a way that satisfied the specialists and fulfilled the wider brief.”
Kanyin Ilori, Head of Marketing at Universal Quantum, agrees: “We needed smart but accessible storytelling to capture the unique strengths of our culture, technology and approach - and that's exactly what Phil brought to the table.”
